// Resume

Kaashir Adnan

Data-Driven Growth Strategist & AI Architect — specializing in algorithmic SEO, predictive modeling, and automated growth systems.

✉ kaashiradnan@gmail.com ☎ (661) 936-2972 in LinkedIn ◈ New York, NY
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// EXPERIENCE
AI Strategy and SEO Lead JAN 2025 — PRESENT
Above the Bar Marketing
  • Piloting new ways to utilize AI reshaping SEO — reduced operational overhead by replacing offshore manual labor with an in-house designed AI model.
  • Architected a Marketing Mix Modeling (MMM) framework to quantify channel-level ROI and inform strategic investment across a multi-brand portfolio.
  • Engineered predictive analytics models for lead quality forecasting, utilizing Python and external environmental variables to optimize seasonal marketing spend.
  • Designed and deployed AI-driven automation workflows that reduced operational dwell times and eliminated the need for offshore teams through proprietary LLM models.
  • Standardized enterprise KPI reporting and automated GA4 event tracking governance, improving data integrity and reducing manual reporting time by 50%.
Growth Strategy Lead DEC 2023 — SEP 2024
Pickaxe
  • Led full-funnel performance measurement from lead acquisition to sales conversion, utilizing SQL and MongoDB to identify and resolve conversion bottlenecks.
  • Conducted incrementality analysis on brand partnerships (AppSumo), resulting in a $400K revenue lift and 150K new users in 4 months.
// EDUCATION
New York University EXPECTED MAY 2027

Master of Science, Integrated Marketing w/ concentration in Marketing Analytics

GPA: 4.0 · School of Professional Studies

California State University, Northridge SEP 2022 — MAY 2024

Bachelor of Science, Marketing · Minor in Data Analytics

Cum Laude

// SKILLS
Technical

SQL, Python (pandas), Looker, MongoDB, GA4, Tableau

Marketing Analytics

Google Analytics, A/B Testing, CRO, ROI Tracking, Predictive Modeling

Digital Advertising

Meta/Google Ads, Retargeting, CAC Reduction Strategies

Sales & Lead Gen

Outbound Prospecting, Inbound Nurturing, CRM (Klaviyo, HubSpot), Cold Email

AI & Automation

LLM Workflows, Claude API, Playwright, Schema Architecture, MMM Frameworks

Collaboration

Cross-functional alignment with sales, product, and engineering teams. Monday.com

// PROFESSIONAL DEVELOPMENT
// CERTIFICATIONS