// Sifr San Diego · June 21, 2026
How zero-to-one founders get in front of their first customers — before anyone knows they exist. A talk on synthetic audiences, lead magnets, and the outbound motion that actually works.
// The Presentation
Trust Before the Sale by Kaashir Adnan
// Talk Structure
ACT 01
Go Find Them
Your first customers won't come to you. Use AI models to build synthetic audiences, find where your people already hang out, and identify exactly who has your problem.
~8 min
ACT 02
Show Up With a Lead Magnet
The 100-email reality. Build demos for the 2 who reply. Do your research — what jobs are they hiring for? Create something so specific they can't ignore it.
~7 min
ACT 03
Earn Trust With Credibility
80% of the decision happens before anyone responds to you. EEAT, what actually builds trust online, and how to make sure what they find backs you up.
Woven in
ACT 04
Prepare for Inbound
Once you have core customers, set up the infrastructure — email list, clear CTA, FAQ site, social presence. Be ready for when customer 11 finds you on their own.
~3 min
// About the Speaker
Growth strategist and AI architect based in NYC. I help founders and brands build systems that actually generate revenue — not just traffic. I've worked with legal clients, early-stage startups, and consumer brands to build their first customers from zero.
Education
NYU MS Integrated Marketing · 4.0 GPA · Analytics Concentration
Agency
Above the Bar Marketing · Independent growth & strategy
Track Record
$400K+ revenue generated · 150K users in 4 months · 3× avg. ROI
// Get in Touch
Whether you're a founder looking for growth strategy, need help building your first outreach motion, or want to explore a consulting engagement — reach out below. I typically respond within 24 hours.